Growing up, our CEO John was a mouth breather. Literally.

John suffered from allergies and nasal drip in his youth. After a basketball injury, he finally underwent nose surgery to breathe better, but after years of habitual mouth breathing, the switch to nasal breathing wasn’t as automatic as he expected.

Discovering the daily-use nasal sticks, a Southeast Asian product containing menthol and essential oils, helped him train himself to breathe through his nose.

Elated to share this product with his community, he teamed up with US scientists to create a safer and more potent version, BoomBoom, which he successfully pitched on Shark Tank. With support from our small team and our incredibly loyal customers, BoomBoom is now sold on Amazon and in pharmacies across the US!