Growing up, our CEO John was a mouth breather. Literally.

John suffered from allergies and nasal drip in his youth. After a basketball injury, he finally underwent nasal surgery for a deviated septum to breathe better. However, after years of habitual mouth breathing, the switch to nasal breathing wasn’t as automatic as he expected.

After trying a nasal stick for the first time, he was completely shocked by how it stimulated his neglected nasal passages and opened up his airway. To his surprise, the cooling and refreshing vapors made him feel more alert and present.

John was thrilled to introduce this product to his community. He collaborated with US scientists to develop an enhanced, safer, and more powerful version, BoomBoom, which he effectively presented on Shark Tank back in 2018. With support from our team and incredibly loyal customers, BoomBoom is now the #1 ranked and reviewed nasal stick on Amazon and sold in 13,000 retails doors across the US!